Shawn Riegsecker

Founder and CEO of Centro

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Reflections on Children’s Entertainment

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Recently, I had the pleasure of watching Won’t You Be My Neighbor. It is a wonderful biopic on the life of Fred “Mr.” Rogers.

Today, I was rereading one of the best books I’ve ever read called You’ll See It When You Believe It by Dr. Wayne Dyer. Although the book is filled with a ton of wisdom, depth and insight (and I highly recommend everyone read it), one of it’s main premises is that our thoughts are powerful. The thoughts, images, visions and dreams we have are powerful in creating and attracting what happens in our life.

A couple of simple examples to illustrate this are that if we are in debt and all we think about is debt, guess what we’re going to attract? You guessed it: more debt. Conversely, if we orient our thoughts to the feeling and experience of receiving abundance in our life and we work towards creating more abundance, there is a high likelihood we will attract and...

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The Corporate Manifesto

When I started Centro, I felt a sense of responsibility. Not necessarily a sense of responsibility relative to “what” the company was going to do or “what” we were going to become but rather a sense of responsibility to “who” we were going to be.

Candidly, I had no idea if we were going to succeed or fail. Truthfully, especially if you listened to most people around me who told me it wasn’t a great idea and I wasn’t going to succeed (see Point #2 in this post), there was a much greater chance we were going to fail than succeed. To this day, with ~700 employees and consistent profitability, I still believe we could just as easily ultimately fail as succeed (it’s one of the always present stresses I believe most founders and entrepreneurs eternally carry with us; heck, even Jeff Bezos predicts Amazon will ultimately fail).

Regardless, whether Centro ultimately succeeded (or crashed and...

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The Benefits of a “Workcation”

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As someone who has lived most of his adult years as a bachelor, I’ve enjoyed the freedom and solitude a life apart from a significant other has offered me.

Most years I would take three to four week long vacations alone. And, I probably spent at least 15-20 weekends alone doing whatever I felt like: working, reading, studying, resting, playing guitar or just sitting on a rock thinking.

However, as much as the life of a bachelor is wonderful and fantastic, inevitably someone special comes along and captures your heart and your attention. You find a best friend who you love being with, who (shockingly) loves being with you, and you have a new playmate in life to do many of the things you used to do alone with someone. This brings with it the richness of joy, companionship and togetherness you didn’t have spending most of your time alone.

The flipside of a relationship, however, is...

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Proof that Positive Work Cultures are More Productive

Great column from HBR from end of 2015 about the value of creating happiness in employees. Everything from higher engagement, better products and increased retention of team members.

In building Centro, I’ve found that finding great teammates is the first step to success and keeping them with you, as well as keeping them happy and engaged, is the more important second step. Ensuring that your products and your customers have consistency over the long-term is invaluable as you work on building a sustainable brand and reputation.

Here’s the link:
Proof that Positive Work Cultures are More Productive

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12 Things Happy People Do Differently

When I wrote The Corporate Manifesto, I started with the concept that, fundamentally, a great goal for us is to live a life of pure happiness. As close to all the time as we can.

Frankly, I wasn’t all that “happy” of a child growing up. My memory is that life was pretty hard for me for various reasons – as I’m sure it was for many of us. I remember indexing high on many feelings including scared, weak, small, unpopular, slow, etc.,…I could go on. Hence, I don’t think the feeling of happiness is something that is natural in all of us. I don’t remember happiness and joy as a natural state of being for me growing up.

But I also remember, as I got older, wanting to live a life full of happiness and joy. And I remember needing to consciously work on being happy. Changing my thought patterns. Changing the actual thoughts in my mind. Doing things that brought happiness versus...

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Reflections on 12 Years of Centro

From an email I wrote to all Centro employees on October, 15th, 2013. The anniversary of our 12th year in business.


Gentle Readers,

Good morning and welcome to the anniversary of my favorite red letter date in history, October 15th, 2001. The day “Centro” was incorporated and officially become a company. I called it “Intégrent” back then. And boy, what a dumb name that was. No one could pronounce it correctly. I chose it though because I was looking for a “tech” sounding name. A friend of mine typed the word “integrity” into a French translation dictionary and the word “intégrent” came up. Sounded techie. And I could get the URL. Never mind that I’m not French and had never been to France.

But that’s how it started. And it’s been 12 years. So, first, HAPPY BIRTHDAY to Centro! If you had told me 12 years ago that I’d still have a company, that we’d have achieved the size...

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